So, we run a monthly domain checker for a number of our SEO clients plus their industries that they are in. Just a sense check of their nearest and dearest, plus to track the impact of our SEO work.

So, s*it got real this week with the news Moz has updated its Domain Authority (DA) and it has left a number of SEOs freaking out.

Some SEOers are high fiving around the desk….. or via gifs on slack obviously. Some are also seeing some negatives after some blackhat work, tut tut welcome to DAmageddon!

Some of our data is found below on the changes we have spotted over the past few days. Our numbers reflect the DA at the start of 2019, until today.

Here goes, some thoughts on the updates.

DA Changes for Start-Ups and UK Marketplaces after DAmageddon

The biggest winners we track all have recently changed names and domains. Well done Calum, and the Howsy team for being top of the pops! Those old NoAgent links must have finally kicked in and you know have a domain authority of 39, pow!  Likewise, Jack and the guys at Resooma will be happy the old University Cribs links have transferred authority. Helpling has also seen some good growth so has benefited from the acquisition of the hassle company/domain.

What an increase for the team at the photography marketplace Perfocal. A change of +19 this year and they were at just DA22 in November. As a client of Jukebox, we’re super excited what the increase will do to boosting their organic performance for Tony and his team.

There are also wins for Airtasker (+59%), Hoppy.co.uk (75%) and Hometree (+37%). I’m sure Matteo and Alex will be pleased with Homie increase up 35% and now a decent growing DA of 31. Keeping into Proptech there has been plenty of winners. Online estate agent Yopa is up 23% and now have a DA of 48, with rival Purplebricks increasing by 5%. Zoopla and Rightmove both see +4 with Home Like up 8%.  The lights might have only just been switched back on at emoov, but things have picked up 17% with a DA now at 55.

In the prop management space, PassTheKeys are up 17% and they have closed the gap on Hostmarker who only see a +7% increase. Airsorted sees a whopping 22% rise to DA39.  In the holiday lettings side of things, HolidayLettings is flat as is HomeAway. Airbnb UK sees a rise of 16%.

In the home services and tradesmen market, it pleases me to see Plentific up to DA50, awesome! I personally put in a lot of blood sweat and tears into building their authority. What is very interesting in this space is the drop for Checkatrade. Their DA is now down 15%! They have a huge link portfolio, but that is one hell of a drop down to a DA of 62. Rated People also see a slight decrease down 2% with MyBuilder down 6% and Trust A Trader 13%. The big winner in this space has been Local Heroes up 21% with a DA of 35.

In Automotive, fresh after the acquisition of eBay, motors.co.uk are flat, autotrader are up 9% with carwow up a seriously impressive 23% with a stonking DA of 75 now!

If comparison sites are your bag, broadbandchoices is up 17%, go compare up 16%, uswitch up 13%, money supermarket up 6% and Compare the market up 5%.

Thanks for reading…..  We’re pretty sure there might be some stories at BrightonSEO about all of this 🙂

Data tables